I'm a hands-on creative director with over 15 years of experience leading brand and marketing work across B2B and B2C sectors from SaaS, lifestyle and fitness brands to luxury and commercial real estate, and professional services. I shape everything from brand identity and positioning, full-funnel integrated campaigns including brand advertising, performance marketing, social, video and motion production, to exhibition design.

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Strategy from gathered insight sits behind everything I do, and I enjoy cracking the next big idea on paper as much as getting hands-on designing on a Mac. Through my career I've led global rebrands, delivered huge savings by bringing big agency contracts in-house to save six figures annually, and built integrated campaigns that have driven demand generation by over 200%. Whether I'm working with a small consultancy client or leading a creative team for a brand operating globally, I bring the same thinking: insight-led strategy, creativity with intent, and leadership that inspires others.

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I value good leadership and mentoring as much as the creative work itself. I've managed multidirectional relationships, contributed to senior leadership teams, and developed inexperienced designers into confident creative senior professionals. I embrace technology and AI is central to how I work, helping me move faster from strategic planning to creative execution. It allows me to find efficiencies in ideation and production while still keeping the joy of creating inspiring work myself.

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Outside of work I am married with two teenage daughters, and when not working I like to indulge in my passions of video and craft board games, DJ and electronic music production, and keeping fit through mountain biking, and boxercise training from my home office/gym.